About your hypnotherapist

My name is Alex Evans and I am  the hypnotherapist in Norwich Hypnotherapy Services. I have been married for over 25 years and have 3 grown children. I worked for much of my life in my families retail business but decided in my 40’s I’d like to end my working career helping people. I never for once though I’d end up as a hypnotherapist but as we all know life can take some surprising twists and turns.

My career in therapy started with a person centred counselling course in Norwich. I enjoyed the course and met some wonderful people but dreaded the personal counseling sessions that we had to partake in. I began trawling through all the negative events in my past looking for problems but only ending up feeling overwhelmed, angry and confused. Counselling was not for me and I certainly had no desire to put my future clients through the same thing. In retrospect being counselled by other beginners was not a great idea but I have much respect for the work that counsellors do in helping people make sense of life.

I came across a book on Neuro Linguistic Programming in Norwich bookshop written by Dr Richard Bandler. It used a more direct approach to therapy so I booked myself onto a Neuro Linguistic Programming course in Norwich and left with a Practitioners Certificate. While on the NLP course I realized the advantages of using hypnosis for therapy so I eagerly booked onto a National Hypnotherapy Society recognized Diploma course in hypnotherapy and counselling for a year.

During this time I also qualified as a Professional Registered Hypnotist at the Academy of Hypnotic Arts learning rapid induction hypnosis techniques, past Life Regression and Hypnotic symbolism.

I have learned many different versions of therapy including the very attractive  ‘instant fix’ techniques that promised miracles in the past. I have found them to have limited success and concluded the only way to truly heal people in the long-term is to find the causes of their problems and limiting beliefs. Once found past events (trauma’s) that causes them to suffer or make poor decisions can be intellectualised and processed.

I use many therapeutic techniques including counselling and analytical hypnotherapy to produce long-term, permanent change in my clients.

Alex Evans R.Hyp, Hyp.Dip with Counselling Skills, NLP Pract

I am registered with the General Hypnotherapy Register (GHR)